This week we have seen Tower 28 and Live Tinted follow the skinification of makeup trend through their new concealer releases. Both products are infused with skincare ingredients such as hyaluronic acid and niacinamide with the aim of not only concealing but also improving the consumer's skin. MAC has debuted its first new liquid foundation in over a decade—the brand’s Studio-Radiance Serum Powered Foundation utilizes hydrating ingredients such as jojoba oil to keep skin feeling nourished. Here’s what else happened in beauty this week:RETAILLeveraging the momentum of an appearance on Shark Tank in 2022, transforming the business from a small start-up to a profitable 8-figure brand with 900% year-over-year sales growth, Curie expands its reach beyond DTC. The clean, aluminum-free deodorant and body care line is launching on Walmart.com and in 4,300 Walmart locations nationwide, merchandised in the naturals aisle of the personal care section with its Deodorant Stick ($12.97), Deodorant & Body Spray ($13.97), and the Armpit Detox Mask ($13.97) in three of the brand’s cult-favorite fragrance options: Orange Neroli, White Tea, and Coconut Nectar. The launch will be supported through a multi-channel strategy to drive customers in-store, which will include engaging Curie’s online community and “Sniff Club” loyalty members, influencer marketing, and driving online-to-offline conversions in Walmart’s key markets by way of Curie’s first-ever out-of-home campaign.The South Asian–founded multifunctional Ayurvedic makeup line Mango People, launched in 2020, brings its TikTok–loved range of diverse multi-sticks, highlighters, and bronzers to Sephora.com.